Crown Jewel Kit

A New Era of Nobility | The Crown Jewel Kit Story

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Redefine Royalty 

Forged from the City’s will to progress. Powered by the people’s pride in community. We aren’t made of just one but created by the beauty of the collective. We aren’t here for the old, but ready to cut a new nobility in to the fabric of our city. Where status isn’t measured by things, but by your impact on each other.

The Crown Jewel kit represents Charlotte FC, represents you, represents a new era for the Queen City. Redefine royalty. Rep the Crown.

Introducing the featured subjects of the kit launch video that helped us tell the story of new royalty in the Queen City:

Alex Zambrano

Alex Zambrano

Raising a family in the Queen City was everything he could ask for. As a Language Access Manager for Atrium Health, Alex helps our community bridge the gap between cultures as we welcome all to Charlotte. You might catch him at a match or two as well as a lifelong fan of the beautiful game.

Maggie Snider

Maggie Snider

Not originally from Charlotte but embracing the city as her own, the Queen City embraced Maggie back. Nine years in the 704 has led to lifelong friendships and a platform to thrive a successful entrepreneur in the creative space. She used her talents to collaborate with Charlotte FC’s creative team in launching the new kit.

Drew Portal

Drew Portal

Drew was born and raised in the Queen City. He takes his fond memories of Charlotte everywhere he goes as it was this city that shaped who he is today. An ultra-fan of Charlotte FC at heart, he also happens to be one of the project managers overseeing the construction of the CLTFC HQ at McAlpine.

REDEFINE ROYALTY

REDEFINE ROYALTY

Forged from the City's will to progress. Powered by the people's pride in community. We aren't made of just one, but created by the beauty of the collective. We aren't here for the old, but ready to cut a new nobility into the fabric of our city. Where status isn't measured by things, but by your impact on each other.

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The Crown Jewel Kit represents Charlotte FC, represents you, represents a new era for the Queen City.

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Redefine royalty. Rep the Crown.